Reputation Management: The Key to Successful Public Relations and Corporate Communication. John Doorley, Helio Fred Garcia

Reputation Management: The Key to Successful Public Relations and Corporate Communication


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ISBN: 9781135966010 | 456 pages | 12 Mb

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  • Reputation Management: The Key to Successful Public Relations and Corporate Communication
  • John Doorley, Helio Fred Garcia
  • Page: 456
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781135966010
  • Publisher: Taylor & Francis
Download Reputation Management: The Key to Successful Public Relations and Corporate Communication


The best ebook download Reputation Management: The Key to Successful Public Relations and Corporate Communication RTF ePub PDB 9781135966010 by John Doorley, Helio Fred Garcia in English

Overview

Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demonstrate. Yet, when leaders get reputation right over the long term, they follow certain principles, like the ones described...



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